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🎯 25 GTM plays you're missing

🎯 25 GTM plays you're missing

Ian Ito
February 14, 2025 • Estimated Reading Time: 5 minutes

ISSUE #264

Winning plays need winning tools...

Here's the thing about GTM tactics: they're only as good as the tech stack behind them.

You might have 25 killer plays in your back pocket, but without the right tools? They're just great ideas on a whiteboard.

What’s the big deal?

When strategizing which plays to run, consider the systems you have in place and, more importantly, if that tactic fits your selling motion.

In this week's roundup, we cover:

The plays: Your guide to winning GTM moves
The tools: AI platforms powering modern GTM
The new, news: What IBM's bet means for SaaS founders

Let's dive in!

(P.S. This issue is a shorter version for the long weekend…and not because I didn’t have time to write it 🤷🏻‍♂️)

Ian at SaaS Weekly

INDUSTRY ROUNDUP

🎯 GTM Automation | Your guide to winning outbound plays
25 ways to make your sales outreach actually feel human and convert prospects. From sliding into competitor job posts to hitting up your champions' new gigs – if you aren't running these, then you might be running ‘outta’ leads. (Link)

🐋 Enterprise Sales | How to land whale accounts
Want to sell to big companies? You'll need more than a killer product. Between sales enablement and revenue operations, turns out it takes an entire crew to hook a Fortune 500. (Link)

🛠️ GTM Tech | These tools are powering those winning plays
A new wave of AI-powered platforms like Unify and Clay are making smart automation possible. Throw AI agents into the mix and now you’re cooking with a digital workforce. Your GTM strategy is only as good as the tech stack behind it. (Link)

🏢 Tech Moves | IBM just dropped $7B on your AI dreams
Big Blue is betting the farm on vertical AI with WatsonX. When enterprise giants start throwing billions at industry-specific AI platforms, you know those generic chatbots aren't gonna cut it anymore. Here’s what this all means for SaaS founders. (Link)

FROM THE TRENCHES

👷 | Brendan Short | Founder @ The Signal
“The GTM signals that work the best are those that are unique to your company.”

What’s one growth lesson you’ve learned recently?

“There are a ton of intent signals you can use to prioritize and frame your outreach: website visits, champion tracking, hiring for certain roles, and a bunch more. But the signals that work the best are those that are very unique to your company.”

How did you put this lesson into practice?

You can use tools like Sumble to determine if a company is using a competitor or a complimentary product.

Traditional tech stack vendors scrape websites, making them great at finding tools that require a web pixel. But, for tools that integrate with a product, it’s harder to find — that’s where job postings come in (because a Data Engineer role will mention ‘proficiency in our stack, which includes Snowflake’).”

LEADERS ON LINKEDIN

🚨 Don't miss out: We're releasing the founder’s playbook for scaling to $1 million ARR this week.

– Bessemer Venture Partners on LinkedIn →

Growing from $3M to $10M ARR is almost the opposite game for B2B SaaS companies than getting to $1M in revenue.

– Greg Head on LinkedIn →

TOP READ FROM LAST WEEK

📊 SEO Shakeup | About that HubSpot traffic (Link)
🎥 Are SaaS media buyouts back? (Link)
Cursor is now the fastest software company to reach $100M in ARR…(Link)

Thank you for reading this Friday's SaaS Weekly Roundup! Let us know what you thought about this week's articles by replying to this email.

🎯 25 GTM plays you're missing

👷 | Brendan Short | Founder @ The Signal“The GTM signals that work the best are those that are unique to your company.”

👷 | Brendan Short | Founder @ The Signal
“The GTM signals that work the best are those that are unique to your company.”