How Copy.ai grew to 10M users 🚀

Link Roundups

• The growth strategy of ChatGPT (Link)

• [Research] The Influence of AI on GTM Strategies (Link)

• Why Technical SDRs are the Future of DevTools (Link)

• Inside Plaid's Pricing Strategy (Link)

News Roundups

• Enterprise SaaS investment makes a comeback — but not where you’d expect (Link)

• Battery Ventures Sees AI’s Massive Impact On Tech, And It’s Here Already (Link)

• Microsoft’s ‘Copilot for Security’ brings generative AI to cybersecurity (Link)

• Anthropic releases Claude 3 Haiku (Link)

SaaS Weekly Reads

Empowering Growth — How Benepass Builds Credibility Through Channel Partners

The quickest way to establish credibility in your market is to have industry experts advocate for your product and your brand.

This is exactly what Benepass, an employee benefits platform, to gain distribution. Here's a quick rundown.

👉 Collaborate with channel partners to build credibility and extend your product reach. Build relationships with stakeholders who influence your customer's buying journey to convert them into product evangelists.

👉 Use specialized roles to improve the efficiency of your sales team. Have your AEs focus on what they do best – closing deals, while Bussiness Development Reps build the top-of-funnel pipeline.

👉 Leverage a pricing structure that supports organic expansion. By using a pricing model that scales alongside your customers, you can improve your new growth and net dollar retention.

Ian Ito @ SaaS Weekly [saas]

Growth Reads

From 0 to 10 million users in four years

Distribution often takes a back seat in early-stage companies, as founders steer through the product roadmap.

While the tech deserves attention, it's your customer's awareness and feedback that determine if you're moving in the right direction.

Here are my takeaways from Copy.ai’s growth story!

👉 Focus on distribution from day one. Ditch the stealth mode. Copy.ai garnered attention on Twitter for early momentum, then leveraged SEO to grow from 0 to 10 million users.

👉 Iterate rapidly and seek feedback early. Five MVPs in just 90 days – Copy.ai's founding used speed to their advantage. They built an MVP within weeks, released it on Twitter, and used the feedback for rapid iterations.

👉 Test your pricing strategy as diligently as your MVP. Starting at just $3, Copy.ai adjusted prices based on user engagement and demand. Then over time, they fine-tuned their strategy to balance growth and value.

Kyle Poyar @ Growth Unhinged [growth]

Everything you need to know about partnerships in GTM

Distribution doesn’t need to be a solo endeavor. Instead, partnerships can help scale your GTM efforts by expanding your company’s audience reach and generating sales. Here's a quick rundown.

👉 Prioritize building trust with partners. Identify partners who align with your vision and brand. Use co-creation projects to build trust, like how OriginTrail's collaborations with GS1 and Oracle.

👉 Focus on depth, not breadth of coverage. Evaluate the eight partnership types against your goals and capabilities. Focus on partnerships that enable co-development and expand your audience.

👉 Systematize the management process. Add partnership tracking and management to your CRM. Have the CRM be the source of truth for setting objectives, ensuring follow-ups, and monitoring initiatives.

Maja Voje @ GTM Strategist [growth]

Marketing Reads

SaaS Landing Pages – Must-Have Pages For Every SaaS Company

Don't forget to add these three landing pages to drive growth.

👉 Craft alternative pages to capture ready-to-switch users. Create alternative pages that rank for high-intent search terms.

👉 Use comparison pages to highlight your edge. When prospects are weighing options, comparison pages that pitch your SaaS against competitors can help get the buy-in you need.

👉 Design migration pages to ease the transition. Create detailed migration guides that promise a hassle-free move, reinforcing the benefits of switching to your service and offering clear, step-by-step support throughout the process.

Ethan Crump @ Foundation [marketing]

Content Marketing ROI – How to Put a $ Value on Your Content

Calculating content marketing ROI throws many SaaS founders into a loop. It requires blending complex costs, intangible value, and tricky attribution into a challenging mix. To help make a path clear, here are three things to try.

👉 Implement robust tracking tools. Start with Google Analytics or similar to meticulously track how your content drives customer actions.

👉 Capitalize on content's broad impact. Recognize content's power beyond customer acquisition – from boosting upsells to cutting support costs and enhancing brand affinity.

👉 Adopt a multi-touch attribution approach. Given the complex buyer journeys, a multi-touch model allows you to value each content interaction leading to a conversion.

Ryan Law @ Ahrefs [marketing]

Lessons From A Founder

Pivoting to a billion-dollar idea: Lessons from Clipboard Health founder Wei Deng

Clipboard Health's Wei Deng offers a masterclass in resilience and strategic pivoting. Here are three lessons to learn from.

👉 Embrace the pivot, but move quickly. Deng's six to eight pivots underline the power of resilience and adaptability. Each pivot brings you closer to finding your market fit.

👉 Don’t outsource your customer discovery. Direct conversations with potential customers, like nursing students for Deng, can reveal critical industry pain points.

👉 Being an outsider can be an advantage. Coming from outside the healthcare industry, Deng leveraged her unique outlook to innovate in a stagnant field.

Greg Kumparak @ Y Combinator

Podcasts I'm listening to

• Madrona | How Writer CEO May Habib Is Making GenAI Work For the Enterprise (Link)

• Mostly Metrics | Rippling CFO Adam Swiecicki on Building a Compound Startup and Channeling Ambition (Link)

SaaS Weekly Resources

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