👀 The future of SaaS Weekly

The lessons I learned

Looking back at my past lives, the best part of my first two ventures was failing fast.

This was not the case for SaaS Weekly. My perseverance without the WHY slowly killed me. Like a death by a thousand cuts: you don’t realize you are bleeding out until it’s too late. I burnt out, and I was forced to take a break.

During my off-season, I reflected on the lessons I learned:

• Lesson 1 (TradeCruncher): Value starts with your content, not with your product – that’s how you build trust

• Lesson 2 (QualifyIt): Lead with your story, not with your solution – it helps to attract your customers early

• Lesson 3 (SaaS Weekly 1.0): Consistency must be met with direction, and your conviction must match your vision

But now, I have a clearer vision and stronger conviction for the future.

The vision forward

From the very beginning, I decided that SaaS Weekly wouldn’t be a journalist column like TechCrunch or The Information. The publication doesn’t break stories and I don’t run a newsroom.

More specifically: I’m not in the business of bringing you news, I’m in the business of guiding your growth. And this obsessive focus has set the direction.

The vision for SaaS Weekly is simple: be the go-to content hub to enable your next growth strategy.

Whether you’re a SaaS founder finding your stride to $1M in ARR or you’re a GTM leader building pipeline for a growth-stage startup, this newsletter is for you!

Where I have conviction

1. There are so many GTM newsletters and blogs about SaaS companies – some are good, others are not. As a result, there is an opportunity to build a consolidated SaaS publication that surfaces & summarizes the best content for you.

2. Most SaaS Companies will own a media property in the next 10 years, we are already seeing this today with companies like HubSpot, Salesforce, and Paddle.

3. Niche media properties are becoming a critical distribution lever for self-serve/ mid-market SaaS companies to reach their audience and embed their product organically.

4. There is a growing fragmentation of SaaS GTM tools, which creates an opportunity to produce content that educates buyers.

The product (roadmap)

The new structure of the roundups:

1. This week in SaaS: recapping the biggest stories and trends in the industry

2. Timeless classics: linking the best bookmarks about the SaaS industry or perspective pieces (think Paul Graham’s essays)

3. The growth guides: core summaries of articles covering strategy plays and tactics (centered around a theme)

4. The top reads from last week: highlighting the most-clicked-on articles from last week’s issue

What’s on the roadmap:

1. Growth tracks: Curated resources to guide different stages of growth

2. Podcast Teardowns: Get the latest recaps of your favorite SaaS/ startup podcast episodes

3. {Your input here}: ???

Your thoughts, your feature

QQ for you: What is the one thing you want to see in your inbox every Friday?

This newsletter is for you, and you can help shape what you get out of it.

Respond to this email, or shoot me a quick note at [email protected], would love to hear your thoughts.

To throw in a kicker: if you email me, I’ll shout you out in the roundups :)