Marketing quick wins 🏆

Link Roundups

• How to market “marketing” internally: Link

• Your favorite ads + Figma = ad templates you can use forever: Link

• Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success: Link

• State of SaaS Pricing with Alvaro Morales, CEO of Orb: Link

News Roundups

• Salesloft Acquires Drift: Link

• Salesforce rolls out native generative AI within Slack: Here’s how it works: Link

• Crunchbase Monthly Recap: Venture Investors Keep The Brakes On For The First Month Of 2024: Link

• OpenAI joins race to make videos from text prompts: Link

SaaS Weekly Reads

Here Are Six Saas-Focused Podcasts That I Recommend Listening To

From growth strategies to tactics, and deep dives from industry experts, I've found myself listening to this crew of podcasts on repeat!

Ian Ito @ SaaS Weekly [saas]

Growth Reads

No more growth hacks please

Growth hacking is not a silver bullet to generating predictable pipeline. Do these things instead.

👉 Prioritize strategic marketing channels – identify and focus on the most effective GTM channels (like inbound marketing or paid digital) that align with your target audience and business strengths.

👉 Experiment Wisely: Allocate a small portion of resources (10%-20%) to experimentation while focusing the majority on proven, predictable growth strategies.

👉 Holistic Approach to Growth: Balance strategic planning with tactical execution, ensuring that every marketing effort is part of a coherent growth model rather than isolated attempts.

Maja Voje @ GTM Strategist [growth]

Programmatic SEO Case Study — How UserPilot Scaled To 100K Visitors In 10 Months

Hot take. Creating systematic workflows has a higher impact on growth in the long run than big-strategy-plays. Growth strategies are useless unless you have the ability to execute them.

Take UserPilot for an example. The company boosted its website traffic by scaling content production from 4 to 40 blog posts per month, using programmatic SEO and efficient content operations. Here’s how.

👉 Scale content production – increase the content volume while maintaining quality by using templates and focusing on specific content clusters.

👉 Leverage programmatic SEO – leverage SEO tools and techniques to automate parts of the content creation process, focusing on keywords that match customer pain points and competitive products.

👉 Systemize content operations – develop standard operating procedures (SOPs) and assign different writers to different content clusters to avoid reliance on individual contributors and ensure consistent content quality and output.

Ben Goodey @ HOW THE F*CK [growth]

Marketing Reads

Your guide to quick wins in SaaS marketing

Everyone loves quick wins – just ask my boss.

Quick wins are low-effort, high-impact tactics that yield immediate and measurable results. In marketing, there are three ways to do this.

👉 Leverage social proof on your website – showcase your customer’s logos at the top of the fold to strengthen credibility and trust with new prospects.

👉 Create exclusivity and engagement with events – instead of letting anyone sign up for an event, have users apply to attend to create a feeling like they need to earn their spot.

👉 Start a review-generation competition – encourage your customers to leave reviews on sites like G2 by offering customers guaranteed rewards per review.

Kyle Poyar @ Growth Unhinged [marketing]

10 Content Distribution Ideas to Help Drive Growth in 2024

Create once, distribute forever.

A content distribution strategy helps marketers extend the shelf life of their content by enhancing its visibility and engagement. Here are a few ideas to get you started.

👉 Share images from assets on LinkedIn – post image carousels of graphs, screenshots, and infographics from long-form content to your social platforms.

👉 Engage in relevant communities – actively participate in relevant online communities, such as Reddit, to establish authority and drive traffic.

👉 Start a review-generation competition – leverage paid advertising on platforms like Instagram to reach specific demographics, increasing the visibility of key content assets.

Ethan Crump @ Foundation Marketing [marketing]

Lessons From A Founder

Prioritize Customer Needs

Jyoti Bansal, a renowned startup founder, underscores a critical lesson he learned early on – prioritize addressing the current needs of your customers above all else.

This lesson is distilled from his journey and mistakes, providing valuable insights for others in the startup space.

👉 Align product development with current market demands – it's crucial to resist the temptation to build features or capabilities that the market isn't ready for or doesn't need yet.

👉 Create a customer-centric approach in strategy – every strategic decision, from product design to marketing, should revolve around the customer's pain points and requirements.

👉 Balance innovation with practicality – founders should be wary of over-innovating at the expense of addressing the core problems their customers face.

Zachary DeWitt at Notorious PLG

Podcasts I'm listening to

• Hubspot's SVP RevOps Sid Kumar Goes DEEP on Revenue Operations: Link

• Peter Walker - Startup funding in 2024, the year of layoffs or recovery?: Link

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Last issue’s most clicked link

Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth