🙋🏻‍♂️ We are so back

ISSUE #267

If you missed the news…

SaaS Weekly is back 👀

Every Friday, I curate a feed of the best resources for growing your B2B SaaS company – delivering growth plays, in-depth perspectives, and practical frameworks to try.

If you’ve been subscribed for a while, I debriefed my hiatus here.

If you’re new, welcome! I’m excited for you to join the 4,921 founders, growth teams, and GTM leads.

In this week's roundup, we cover:

• What GTM teams are using ChatGPT for (I’m taking notes here)

• Why brands need better copy (As a writer, I’ve never felt more validated)

• Oh, and Figma went public if you didn’t see (The growth story is pretty sick)

Let's dive in!

Ian at SaaS Weekly

INDUSTRY ROUNDUP

📈 IPO | Figma goes public with $912M ARR and 46% YoY growth
The design darling went public yesterday – a big moment for SaaS. But the real story’s in the S-1: Figma spent four years building before charging a dime. Now? 13M MAUs, 450K paying customers, and 76% use multiple products. A masterclass in PLG. (Link)

🎯 SEO | ChatGPT just became an SEO cheat code
Google is now indexing shared ChatGPT conversations – and while most see a privacy scare, some (smart) marketers see a goldmine. It’s raw, unfiltered search intent at scale. Think: free market research, content ideas, and UGC all in one. (Link)

😢 Marketing? | The last scarce resource just got a price tag
Fake daughters. AI-generated IKEA ads. Voice agents that sell while you sleep. In a world flooded with content, startups are getting weird to win attention (and monetize it). As eyeballs get rarer, brands have two choices: go broader (new mediums like voice) or go deeper (subscriptions > scrolls). (Link)

🧠 AI | “Text-to-app” is just the start – Vercel bets big on vertical integration
Jared Palmer, former Head of AI at Vercel and creator of v0.dev, has a clear thesis: “We’re going from 28M devs to 700M code generators.” That future? It won’t be won with horizontal tooling — it’ll belong to the platforms that own the full stack. (Link)

ARTICLE ROUNDUP

🦾 AI-tech stack | 5 min read | Kyle Poyar at Growth Unhinged
What GTM teams are actually doing with ChatGPT

According to MKT1’s latest survey, ChatGPT is the #1 tool GTM folks are obsessed with, and the #2 most essential (just behind HubSpot). Not surprising tbh. Everyone and their mom is using ChatGPT.

But it did get me thinking: I’m already using tools like ChatGPT and Claude – so where should I be using them more?

Turns out, I’m not alone. This post breaks down 12 real-world GTM use cases:

• Product marketers are using it for persona research, positioning frameworks, and messaging audits

• Content teams are turning transcripts into publish-ready outlines and localizing copy with brand-trained models

• Growth teams are triaging funnels, analyzing paid spend, and generating employee-style social content

• Sales + R&D are mining Gong data for ICP patterns and prepping high-context call briefs in minutes

It’s a shift from “prompting for output” to engineering workflows. Pretty good!

✍️ Brand & Copywriting | 8 min read | Kira Klaas at On Brand
Why your brand needs better copy

It’s easy for GTM teams to treat copy as an afterthought. But the best brands use it to frame how audiences understand the product, the category…and themselves.

This post argues (and I 100000% agree) that copywriting is one of the most underused levers in brand strategy.

The lines that stick? They work because they reflect what your audience already believes.

• Ōura – “Give us the finger”: A defiant reframe of aging and wellness – bold, current, unforgettable. And yes, the ring goes on your finger

• Figma – “Nothing great is built alone”: Collaboration reframed as craft. A philosophy of how great work happens

• Notion – “For your life’s work”: Turns a productivity tool into something purpose-driven. It’s about what you’re building, not just how efficiently

• Mailchimp – “High five! Your email has been sent”: Even microcopy can build brand memory. A small moment that adds delight and voice

The copy, just as much as the design, sets the context. And that context shapes how people see themselves in your product. Pretty fire.

THE ONLY ARTICLE FROM LAST WEEK

1. What happened to the roundups? (Link)