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Oliver Buchannon
Ian Ito

Discover new ways to grow your B2B SaaS company. Get curated growth strategies from SaaS operators and investors every Friday.

The SaaSpocalypse is overhyped

Apr 19, 2026

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4 min read

The SaaSpocalypse is overhyped

Salesforce goes headless, the war on creator workflows heats, and why private dinners are the new trade shows

Ian Ito
Ian Ito
How startups borrow authority before they have scale

Apr 5, 2026

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5 min read

How startups borrow authority before they have scale

What Statsig's partnership with Acquired taught me about how the right media channel can make a startup feel bigger, more credible, and more established than it is.

Ian Ito
Ian Ito
💌 How Notion turned product love into a marketing engine

Mar 22, 2026

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9 min read

💌 How Notion turned product love into a marketing engine

Plus: The end of PLG CRMs, the rise of AI app marketplaces, and what content to gate

Ian Ito
Ian Ito
🧱 What Clay’s pricing change means for SaaS companies

Mar 15, 2026

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9 min read

🧱 What Clay’s pricing change means for SaaS companies

The internet has thoughts about the new data vs. actions model

Ian Ito
Ian Ito
🪤 The ICP trap

Mar 8, 2026

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8 min read

🪤 The ICP trap

Why broad markets weaken positioning — and how to fix it

Ian Ito
Ian Ito
🙅‍♂️ Avoiding AI slop

Mar 1, 2026

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10 min read

🙅‍♂️ Avoiding AI slop

Where AI tooling works in GTM and where it doesn't

Ian Ito
Ian Ito
Growth series: How SaaS companies are building toward GTM agents

Feb 22, 2026

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12 min read

Growth series: How SaaS companies are building toward GTM agents

A five-stage framework for mapping your GTM motion

Ian Ito
Ian Ito
🫠 RIP gated content

Feb 15, 2026

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9 min read

🫠 RIP gated content

Why satellite apps are the new lead gen play

Ian Ito
Ian Ito
🪦 The death of SaaS returns – again

Feb 8, 2026

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9 min read

🪦 The death of SaaS returns – again

Three perspectives on the debate and how the narrative impacts you today

Ian Ito
Ian Ito
🚀 Clay's new ads play

Feb 1, 2026

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9 min read

🚀 Clay's new ads play

Plus how Supabase fixed its activation drop-off and when PLG needs a sales layer

Ian Ito
Ian Ito
Growth series: Why the highest-leverage media format in B2B is a person

Jan 25, 2026

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9 min read

Growth series: Why the highest-leverage media format in B2B is a person

Why companies are betting on individual-led content over brand-led

Ian Ito
Ian Ito
Why brand is a product job now

Jan 18, 2026

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8 min read

Why brand is a product job now

When growth is a trust problem, product becomes the brand builder

Ian Ito
Ian Ito
🧠 Education isn't an AI advantage

Jan 11, 2026

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9 min read

🧠 Education isn't an AI advantage

What's new with SaaS Weekly, why worldview beats features, and GTM tactics worth stealing

Ian Ito
Ian Ito
Growth series: How to own the narrative on social

Dec 21, 2025

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9 min read

Growth series: How to own the narrative on social

Why attention without depth doesn’t change behavior

Ian Ito
Ian Ito
Growth series: How to launch your funding announcement

Dec 7, 2025

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9 min read

Growth series: How to launch your funding announcement

How we turned our Series C into "my feed is all Statsig" day

Ian Ito
Ian Ito
📚 The GTM playbook every founder needs to bookmark

Oct 12, 2025

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6 min read

📚 The GTM playbook every founder needs to bookmark

Ian Ito
Ian Ito
💸 Bezos: AI bubble? Yeah, it's real

Oct 5, 2025

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5 min read

💸 Bezos: AI bubble? Yeah, it's real

Ian Ito
Ian Ito
🎉 SaaS Weekly turned 3

Sep 21, 2025

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6 min read

🎉 SaaS Weekly turned 3

Ian Ito
Ian Ito
🤨 What the heck is AEO

Sep 14, 2025

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9 min read

🤨 What the heck is AEO

Ian Ito
Ian Ito
🤝 OpenAI acquires Statsig

Sep 7, 2025

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8 min read

🤝 OpenAI acquires Statsig

Ian Ito
Ian Ito
🎬 The three elements behind every memorable B2B campaign

Aug 31, 2025

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9 min read

🎬 The three elements behind every memorable B2B campaign

Ian Ito
Ian Ito
🏎 Should your next campaign be a billboard buyout?

Aug 25, 2025

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6 min read

🏎 Should your next campaign be a billboard buyout?

Ian Ito
Ian Ito
B2B marketing has a context problem

Aug 17, 2025

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7 min read

B2B marketing has a context problem

Ian Ito
Ian Ito
Clay hits $3B while GTM tools fragment

Aug 8, 2025

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7 min read

Clay hits $3B while GTM tools fragment

Ian Ito
Ian Ito
🙋🏻‍♂️ We are so back

Aug 1, 2025

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5 min read

🙋🏻‍♂️ We are so back

Ian Ito
Ian Ito
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SaaS Weekly

Discover new ways to grow your B2B SaaS company. Join the 4,000+ SaaS operators and investors who are getting curated strategies every Friday.