Archive

Dive into a collection of past posts and rediscover timeless content.

Weekly Roundups

Apr 19, 2026

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4 min read

🤨 The SaaSpocalypse is overhyped

Salesforce goes headless, the war on creator workflows heats, and why private dinners are the new trade shows

Ian Ito

Growth Series

How startups borrow authority before they have scale

Apr 5, 2026

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5 min read

How startups borrow authority before they have scale

What Statsig's partnership with Acquired taught me about how the right media channel can make a startup feel bigger, more credible, and more established than it is.

Ian Ito

Weekly Roundups

💌 How Notion turned product love into a marketing engine

Mar 22, 2026

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4 min read

💌 How Notion turned product love into a marketing engine

Plus: The end of PLG CRMs, the rise of AI app marketplaces, and what content to gate

Ian Ito

Weekly Roundups

🧱 What Clay’s pricing change means for SaaS companies

Mar 15, 2026

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4 min read

🧱 What Clay’s pricing change means for SaaS companies

The internet has thoughts about the new data vs. actions model

Ian Ito

Weekly Roundups

Mar 8, 2026

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4 min read

🪤 The ICP trap

Why broad markets weaken positioning — and how to fix it

Ian Ito

Weekly Roundups

Mar 1, 2026

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5 min read

🙅‍♂️ Avoiding AI slop

Where AI tooling works in GTM and where it doesn't

Ian Ito

Growth Series

Feb 22, 2026

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7 min read

Growth series: How SaaS companies are building toward GTM agents

A five-stage framework for mapping your GTM motion

Ian Ito

Weekly Roundups

Feb 15, 2026

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5 min read

🫠 RIP gated content

Why satellite apps are the new lead gen play

Ian Ito

Weekly Roundups

Feb 8, 2026

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4 min read

🪦 The death of SaaS returns – again

Three perspectives on the debate and how the narrative impacts you today

Ian Ito

Archive

Dive into a collection of past posts and rediscover timeless content.

🤨 The SaaSpocalypse is overhyped

How startups borrow authority before they have scale

💌 How Notion turned product love into a marketing engine

🧱 What Clay’s pricing change means for SaaS companies

🪤 The ICP trap

🙅‍♂️ Avoiding AI slop

Growth series: How SaaS companies are building toward GTM agents

🫠 RIP gated content

🪦 The death of SaaS returns – again

SaaS Weekly